Ben Sherman clothing designs sometimes feature the roundel and colours of the British Royal Air Force, often called the mod target.
The company was founded in 1963 by Arthur Bernard Sugarman (1925-1987), who was born in Brighton as a son of a Jewish salesman. He emigrated to the United States in 1946, via Canada, and changed his nationality to American. He married the daughter of a Californian clothes producer and later returned to Brighton, where he bought a concourse shirt factory. The brand became famous for being sported by several well-known musicians and singers. The brand has been the fourth largest men's casual wear brand in the United Kingdom.
